It's long been thought that a Nationally televised Bronco Game playing during a snowstorm helps the Colorado Ski Industry. The state ski industry wisdom holds that reservations generally rise after the Broncos play in the snow.
This past weekend viewers of the Broncos v the Patriots Playoff game were treated to numerous videos, provided by Vail resorts, featuring skier and boarders enjoying the fresh powder in hopes of increasing bookings. It seems that paid off. The Vail Valley Partnership's "Vail on Sale" website saw a 15 percent jump Sunday and Monday over the same Sunday/Monday in 2011.